Regional Development Australia Murraylands and Riverland (RDAMR) in collaboration with Destination Riverland, the Murray River, Lakes and Coorong Tourism Alliance and the Murraylands Food Alliance are working together to provide local producers from the Murraylands and Riverland region with the opportunity to showcase their produce at the Adelaide Central Markets through a Producers in Residence program.
The program will highlight our region’s producers at a stall in the Adelaide Central Markets over a three-week period from July 4-22, during the main trading days of Tuesday, Thursday, Friday and Saturday.
A thriving food mecca, the Adelaide Central Markets attracts more than 8.5 million visitors every year and is a tourist attraction in its own right.
The producers in residence stall at the Central Market will focus on highlighting the premium food and wine that is grown, produced and manufactured along SA’s Murray River and surrounding lands.
As the state’s largest food bowl, the Murraylands and Riverland region produces 34 per cent of the state’s gross regional product through primary production.
The Producers in Residence program aims to provide a platform to communicate our region’s agricultural strengths whilst also providing a testing ground for our local producers to trial a retail element to their business at no cost.
RDAMR chief executive, Jo Podoliak, said the program is a great opportunity for small, medium and large producers to engage and market their produce to a targeted, receptive audience.
“This is a great way to showcase what our region does best, but also provides the opportunity for businesses to test and try their produce in a retail outlet in Adelaide and gauge customer feedback,” she said.
In the past, the program has seen 28 local producers commit to taking part in the three-week programme, including producers of fruit and nuts, wine, gin, juice, wild native greens, dukka, gourmet chocolates, honey, jams, syrups, spreads, cider, coffee, and non-traditional meats including emu.
Local producers will have the opportunity to spend time to promote and profile their product, provide tastings or take part in produce demonstrations.
There is no cost or time commitments required from producers to take part in the initiative.
- More information: contact Vanessa Liebelt at Regional Development Australia Murraylands and Riverland on 8535 7170; or
- Visit www.rdamr.org.au.