Schools, sporting clubs and main street traders will unite against domestic violence this Friday and Saturday in Murray Bridge.
Posters, balloons, ribbons and T-shirts are going up; speakers will speak, pauses will be observed and balloons let go.
If it all changes a single heart, says White Ribbon committee member Shawn Hicks, it will be worth it.
On average, domestic violence claims the life of another Australian woman or child every five days.
One in three women has experienced physical or sexual violence at the hands of a partner or someone else close to them.
"It does unfortunately happen in our community," Mr Hicks said.
"If we can get people to be more aware of that and talk about it, hopefully more people will say no, it's not acceptable and we don't want it in our community," he said.
"The safest place we ought to go to is home, and for a lot of kids and wives it's not."
Extra counsellors will be present at Murray Bridge High School and Unity College, where assemblies will be addressed about the issue, on Friday.
- Get help: Emergency 000, Murray Mallee and Adelaide Hills Domestic Violence Service 8531 8888, counselling service 1800 RESPECT (737 732), Lifeline 13 11 14.
- More information: Pick up a copy of the booklet "A Right to Be Heard" from service providers, GPs, police or Murray Bridge Town Hall.