Meningie designer Belinda Watson's journey of fashion success

From her family farm in the heart of Meningie, Belinda Watson is preparing to showcase her boutique fashion label Binny at the Adelaide Fashion Festival next week.

I GO TO RIO: The model is dressed in items from Binny's latest collection, inspired by a trip to Rio de Janeiro. Photo: Supplied.

I GO TO RIO: The model is dressed in items from Binny's latest collection, inspired by a trip to Rio de Janeiro. Photo: Supplied.

After launching her brand in 2008 from a garage at Bondi Beach along Sydney’s coastline, Belinda decided to take full advantage of today’s technology to move her business’ headquarters back home to the Murraylands.

“I love the space, the fresh air, looking out over rolling hills and grazing animals to the sunsets over the lake. Most of all being so close to my family and friendly caring faces in town I have known since I was a child,” she said.

“I grew up on a property with my parents breeding race horses and merino sheep so its very special for my son to be around animals as I aim to try to give him the same childhood.”

Belinda said she has been constantly inspired by the country lifestyle.

“The country allows me to be creative and design. It’s like a little step back out of my other hectic life into a more simple, calmer, better way of life,” she said. 

“I use only Australian woolmarked merino in all my knitwear, which my dad’s influence inspired... I love being able to watch shearing, help muster and marvel at the process coming full circle from the paddock, offshore to be spun and knitted, then sent here in the form of a jumper.”

Now that she is home, Belinda said she questions how she ever lived amongst the manic pace of Sydney.

“When you are born in the country I think it does stay with you. You can take the girl out of bush or however the saying goes,” she said.

For Adelaide Fashion Festival, which runs from October 11 to 15, Belinda will unveil Binny’s new Brazilian-inspired Spring/Summer 2018 collection to Runway 1 Contemporary Vs. Street: A South Australian Showcase.

Inspired by a trip to Rio de Janeiro, vibrant colours, tropical and animal prints, and ruffles feature in the new line.

Binny is stocked online, at Pony in Charleston, Elle and Elka in Stepney, Pearle in Strathalbyn, Alabaster in Tanunda and Ella and Zafran in Port Lincoln.