This Christmas should be a cheerful one in Murray Bridge's main street, as the city's council has budgeted more than $25,000 for new decorations.
In a report to the council, business development manager Mildy Raveane said the council risked public backlash if it failed to share the spirit of the season - something for which it was criticised last year.
"Christmas is that special time of year where, as a community, we get together to celebrate the year that's been," he said.
"To ensure that Bridge Street once again takes centre stage in celebrating Christmas, an allocation of funds (has) been made available to commence a program of revitalising the Christmas decorations to incorporate lights and banners."
At the council's October 20 meeting, Cr Bob England said the issue was well worth the attention.
"This is something that may be rather peripheral to the big issues that face council, but this is a very high-profile one," he said.
"We need to be seen to be supporting the retail sector, doing our little bit."
Last year, the council was accused of 'grinchy-ness' for asking Bridge Street traders to jingle their own bells and supply their own decorations, though it eventually provided $4000 for the purpose.
Banners the council bought in 2011 to replace older, tattier decorations faded severely within two years.
However, the lights it installed on a pine tree at Diamond Square at a cost of $22,000 remain as colourful as ever.
This year's decorations will go up around the date of Adelaide's Christmas pageant, November 8.