Local, national and international tourists will be able to sample our region’s finest produce with the launch of a first-ever initiative.
Regional Development Australia Murraylands and Riverland (RDAMR) is taking the region’s produce from paddock to plate by hosting a Producer in Residence stand at the Adelaide Central Market.
For three weeks, from July 4 to 22, shoppers will be able to visit the stand every Tuesday, Thursday, Friday and Saturday to purchase a range of leading Murray River brands. The stand will offer samples and sell products from a range of almost 30 regional businesses, many of which do not currently sell direct to retail.
Our region is South Australia’s largest food bowl – 34 per cent of our gross regional product comes from primary production and food processing. The Producer in Residence is an opportunity to take our agricultural strength, and make it even stronger.
There’s no better place to do that than the Adelaide Central Market. It has been a thriving food mecca for nearly 150 years, since its establishment in 1869. It’s now a tourist attraction in its own right – hosting more than eight million visitors every year.
Up to 50,000 restaurant owners, tourists and local shoppers buy from the market on its main selling days. Imagine the opportunity for growth if every shopper added just one Murray River product to their basket.
The Producer in Residence stand is an opportunity for businesses to test and try their premium products at a retail outlet in the city’s CBD, without cost or risk.
Producers taking part in the Producer in Residence stand include Beston Global Foods, Longridge Olives, Nippy’s, Almond Grove, River Murray Honey, Jachmann Cider, Parilla Potatoes, Arnold Brothers, Thomas Farms Kitchen and Southern Emu.
These businesses will also have an opportunity to utilise the market’s demonstration kitchen, to show shoppers how they can cook at home using our premium produce.
We want to sell our region to visiting tourists and locals alike as our region is just 45 minutes from the Adelaide CBD – a shorter commute than the Barossa Valley.
The Producer in Residence stand is collaboration between Regional Development Australia Murraylands and Riverland, Murraylands Food Alliance, and the Murray River, Lakes and Coorong Tourism Alliance.
Jo Podoliak, CEO
Regional Development Australia Murraylands & Riverland