Christmas for many is a time of excess, as many of us often end up with too much food, too much drink and more presents than we have use for.
But for some families, there is the a yearly battle over whether they will be able to celebrate Christmas with their family at all.
For these struggling families, Murray Bridge Marketplace, The Salvation Army, St Vincent De Paul and AC Care have joined together to lend a hand.
Their aim this year is to reach more families in need in the Murraylands area than ever before with their drive for Christmas donations.
Murray Bridge Marketplace are asking for gifts of toys and non perishable food items which can be delivered directly to the Murray Bridge Marketplace Centre Management Office, Monday to Friday from 9am to 5pm, for Christmas hampers that will go to families needing support.
The shopping centre is helping collect goods into the Santa’s Sleigh located outside Big W.
This year donated toys will go to more than 300 children and 150 packs of food to families who are struggling this holiday season.
This advertising feature has been sponsored by the Murray Bridge Marketplace. Click here to learn more.
Organisers are calling for as many generous shoppers to jump on the initiative and support the project.
Stores within the centre have also taken the lead in helping drive support.
Woolworths Murray Bridge Marketplace, have led the way with a generous donation of children's toys and Woolworths branded shopping bags which will be available to assist in distribution.
Organisers will be accepting donations right up until December 24. Power FM and 5MU have been promoting the cause as part of their community news. The festive spirit will certainly be felt on Saturday, December 9, with a cavalcade of activities between 10am and 2pm.
Participation Organisations will be at the centre, located outside Woolworths to receive donations direct to Santa's Sleigh.
Santa's Arrival to the centre at 10am kickstarts Santa's Photography Sessions located in the Big W forecourt
Give the gift of giving this Christmas to families in need.