The US studio Sony is moving closer to locking in a revival of the 1990s sitcom Mad About You.
While Hollywood's appetite for revivals is well established, a reboot of Mad About You would almost certainly be a direct result of NBC's success with another revival, Will & Grace.
Most reboots are exhumed to solid but unremarkable ratings; the deal is sweetened by the warm wash of nostalgia and a PR and marketing blitz.
Will & Grace, which was revived this year, returned unusually to both chart-topping ratings and Golden Globe nominations.
Emboldened by that success, Sony may be hoping to replicate it with other key 90s-era comedy titles.
According to the US trade news website TV Line the studio is in talks with Mad About You stars Paul Reiser and Helen Hunt, who played a married couple, Paul and Jamie Buchman, living in New York.
The original series ran for seven seasons between 1992 and 1999.
Like Will & Grace, Mad About You concluded with a "flash forward" to wind up the stories of its lead characters. Also like Will & Grace, a reboot would most likely discard that ending.
In the narrative time frame, Paul and Jamie Buchman's child Mabel, who was born in the show's sixth season, would now be 17 years old.
Media reports suggest a rebooted Mad About You would take a leaf from Packed to the Rafters and follow empty nesters Paul and Jamie as they deal with their daughter leaving for college.
But rebooting Mad About You may open a Pandora's Box of possibilities, as the series served as a crossroad for a number of New York-set comedies of the era, including Friends and Seinfeld.
Lisa Kudrow played the twin sister of her Friends character Phoebe, the waitress Ursula, in 24 episodes of Mad About You.
And Seinfeld stars Jerry Seinfeld and Michael Richards both appeared in Mad About You in character.
In an episode during Mad About You's first season, Kramer was a tenant living in an apartment Paul had sublet, while Jerry appeared during the show's seventh season in a sequence in which Paul was under the effects of viagra.
The original series was produced by Sony for NBC; neither Sony nor NBC have commented on the media reports. At this stage it is understood that NBC is not attached to the project.
Speaking to US media earlier this year, Reiser said he was open to a Mad About You reboot.
"If we can find the story to tell, and anybody's interested, I'd be open to it," he said. "To me, it's interesting when I see my kids are growing and leaving the house. It's like we're in a new world that we don't know the rules of."