Brooks Cycle Depot: A long and proud tradition


Brooks Cycle Depot has a long and proud tradition of serving the local region, with 2018 marking its 90th year in business.

Kevin Excell is the friendly face of Brooks Cycle Depot, and he prides himself on the store’s reputation for providing quality equipment and service.

Kevin’s grandfather started the business in Seventh Street back in 1928. It later moved to Bridge Street and was rebuilt in the 1970s. From the 1930s to 1954, the business was run by Kevin’s uncle Jack Brook (who had taken it over from his father Lance) before it was purchased by Kevin’s father John in 1954.

Kevin entered the business in 1982 and ran it with his father until John passed away in 2004. Since then, Kevin has run the business with help from sister Margaret and her husband Peter.

From dragsters to BMX to mountain bikes and developments in technology using materials such as aluminium, titanium, hi-tech tubing and carbon fibre, there have been many changes in the bicycle industry over the past 90 years, especially in the more recent years Kevin has been involved with Brooks Cycle Depot.

Naturally, Brooks Cycle Depot stocks an extensive range of bicycles, along with spare parts and accessories including tubes, puncture kits, tyres and helmets. It specialises in brands including Giant, Apollo, Felt and Kink.

If Brooks Cycle Depot does not have what you are after, they will be more than happy to order it in for you.

Brooks Cycle Depot’s service does not end with the sale of the bike, however. Indeed, it is just the beginning.

Kevin says what sets Brooks Cycle Depot apart is that “the man who sells you the bike, assembles the bike”. All bikes are fully assembled, free of charge. Brooks Cycle Depot also offers servicing and repairs, whether you bring in a 12-inch bike with trainer wheels or the latest lightweight mountain bike.

Community-minded Kevin has been a familiar sight at the annual Murray Bridge Christmas pageant.

He took part in his first at the age of six in 1959, proudly riding down the main street on his little bicycle. In more recent years he was at the wheel of a half-scale model T Ford built by his father John in 1965.

Visit Brooks Cycle Depot at 63 Bridge St, Murray Bridge.

  • Call 8532 2868.