Fundraising efforts of Murray Bridge shoppers places them in state's top 10

Coles state general manager Sophie Wong, Coles store manager Mel Horne and SecondBite state manager Paul Sumison. Photo: Supplied.
Coles state general manager Sophie Wong, Coles store manager Mel Horne and SecondBite state manager Paul Sumison. Photo: Supplied.

SecondBite

The combined efforts of Murray Bridge shoppers has helped SecondBite fight the war against hunger this winter, by raising funds for the annual campaign.

As part of three-week fundraising campaign, Coles collected funds for SecondBite, a national charity which redistributes surplus fresh food to Australians in need. 

8000 meals 

“We have received an outstanding response from our customers... with fundraising efforts in Murray Bridge contributing to a total of more than $124,000."

Sophie Wong.

Murray Bridge shoppers have rallied together to fight hunger this winter by raising enough funds to help SecondBite deliver the equivalent of 8,000 meals for locals in need, making them among the top ten most generous in South Australia, according to Coles.

During the campaign Coles shoppers purchased $2 donation cards at Coles Murray Bridge, raising more than $1,600 for SecondBite. For every $2 donation card purchased, SecondBite will provide the equivalent of ten nutritious meals to people in need.

Overwhelming response

Coles State General Manager Sophie Wong said she was overwhelmed with the response from local shoppers to support SecondBite and their combined efforts had made a real difference in the local community.

“We have received an outstanding response from our customers who have united to support this important cause, with fundraising efforts in Murray Bridge contributing to a total of more than $124,000 worth of donations across South Australia and the Territory,” she said.

“While $2 might be a small contribution, it makes a big difference and we thank local shoppers for their commitment to helping people doing it tough this winter.”

All donations raised over the past three weeks will help to fund SecondBite’s ongoing operating expenses such as fuel, transport and refrigeration, assisting the charity to collect and redistribute surplus fresh food to local charities.

Surplus fruit and vegetables

Since 2015, Coles at Murray Bridge has donated surplus fruit and vegetables and bakery goods to local charities such as Salvation Army Murray Bridge which provides aged care, emergency and disaster relief, and employment services.  

SecondBite CEO Jim Mullan said funds raised across Australia will enable SecondBite to provide the equivalent of more than three million meals for people in need.

“To every Coles customer who bought a donation card, we want to thank you for your generous support of the SecondBite Winter Appeal. Your contribution will make a huge difference in the lives of those less fortunate across Australia.”

Since partnering with SecondBite in 2011, Coles has donated more than 55 million nutritious meals to people in need across Australia.