River Murray Football League to live-stream matches, launch app in 2019

Swanport Hotel managing director Steve Mole and River Murray Football League president Terry Connolly shake hands. Photo: RMFL.
Swanport Hotel managing director Steve Mole and River Murray Football League president Terry Connolly shake hands. Photo: RMFL.

The River Murray Football League will expand into the digital age in 2019, live-streaming one match each week to allow more fans to follow the competition and their favourite teams remotely.

It is also developing an app that will give smartphone users access to live scores, player lists, premiership tables and more.

The league promised it would invest in the equipment needed to deliver a “suitable quality product” for both viewers and sponsors.

President Terry Connolly said the live-streaming matches would give the River Murray Football League something it had lacked since radio station 5MU broadcast games back in the late 1970s and early 1980s.

“A lot of players travel to play here, and families of players some distances away can still enjoy their games from afar as (they are) happening,” he said.

In recent years, he said, more and more fans had become interested in connecting with the league via their phones, tablets, computers and TVs.

As a result, the effort necessary to compile and print the weekly Football Budget had begun to exceed the benefits.

Sponsors which had continued to advertise in the Budget will be offered exposure in the new medium.

The changes were announced on Tuesday as the league signed a naming-rights sponsor for the first time in its history.

For four years, beginning with the upcoming season, the competition will officially be known as the Swanport Hotel River Murray Football League.

President Terry Connolly said the RMFL had sought a closer relationship with the hotel because of its strong support for several clubs, the Murraylands Swans women’s football club and numerous other local sporting organisations.

“The Swanport Hotel is an incredibly well-respected brand within the RMFL community, and we are thrilled to be working with them in what is an exciting time for our league,” he said.

“The Swanport company ethos aligns closely with what our league stands for – strengthening country communities through football – with both organisations striving for the highest quality and success in everything we do.”

The hotel’s location in the league’s heartland, between Murray Bridge and Jervois and just off the freeway, was also a factor, he said: “Clubs can choose to hold post-match presentations when travelling from away games and feel comfortable in knowing they are welcomed by association”.

Swanport Hotel managing director Steve Mole said he was delighted to partner with the league.

“The RMFL is a family league that has communities at the forefront of everything that it does, and this mirrors the Swanport Hotel’s values.”