Murray Bridge's new entrance sign is just the beginning, the city council's chief executive officer says.
Every town in the district will soon get new signage, and the "big M" brand – based on the girders of the railway bridge over the River Murray – will be rolled out on banners, bins and walls as part of any future public developments in the rural city.
The tagline on the sign, "thriving communities", was intended to articulate the community's vision for its future; and its vibrant colours were chosen as a reflection of the local environment and the council's four strategic priorities: valued environment, great people and lifestyle, dynamic economy and connected communities.
CEO Michael Sedgman said the sign, which was officially opened last Thursday, also showed what a "forward-looking, inclusive, dynamic and developing" place Murray Bridge was.
Mayor Brenton Lewis thanked the council staff who had spent almost two years developing the concept.
The sign's installation was delayed by six months or more after councillors had second throughts about their initial decision to install it near the district boundary at Callington.
Mr Sedgman described its eventual completion on December 21 as "the best Christmas present I could ask for".