Live music could boost Murraylands' economy

Increasing the amount of live music played in the Murraylands will boost tourism and the wider economy, Innovation and Skills Minister David Pisoni says.

The state MP visited Murray Bridge on Wednesday for a meeting intended to kick-start a period of growth for the local industry.

The government wants to grow the number of artists, venues and events in the regions by 10 per cent over the next three years.

"Murray Bridge is no stranger to celebrating live music, whether that's through hosting musicians in the local town hall or celebrating local acts in pubs, cafes and even the public library," he said.

"We only have to look to nearby Langhorne Creek and the resounding success of the Handpicked Festival as an example of what live music events can bring to a region's residents, businesses and economy."

At the meeting, a handful of music business people, musicians and council representatives brainstormed possible ways through any barriers to the growth of the local music industry.

Those barriers included a need for a common meeting place where musicians could network, more venues in which music could be played, more business acumen among musicians, more advertising of the gigs which were already going on, and more of a pathway for underage musicians to establish themselves in over-18 venues.

The brief session was a precursor to two much larger workshops being planned for late June: one for musicians, and another for businesses interested in exploring the benefits of hosting live music.

The Regional Accelerator Music Program is an initiative of the state Music Development Office.

Music added $375 million to the state economy in 2015-16, employed 6300 people, and was the second-biggest attractor of tourists to regional South Australia after food and wine.

Comments