Today's schoolchildren should take more of an interest in agriculture, Zoe Jones believes - and she hopes thousands of dollars' worth of prizes will help do the trick.
Ms Jones will convene a new section for school agriculture at this September's Murray Bridge Show, with sections for livestock, poultry, and fruit and vegetables, plus a parade and a sportsmanship award.
A $500 prize will go to the school with the highest aggregate score over all categories within the section, for use on feed, textbooks or other resources.
While rides and showbags were the main attractions to the show for most school students, Ms Jones said it was important that they learn about the reason for the event.
"It's really important that kids have an understanding and knowledge of where food comes from," she said.
"If the kids have fun and get excited when they show their things they've worked on all year, and show off their ribbons when they get back to the classroom, hopefully we'll see those kids get into ag as they get older."
She said the section would not just be open to schools with a prominent agricultural focus.
She especially hoped to hear from those that did not get involved with the Royal Adelaide Show.
"Unity and Murray Bridge (High School) are big on ag ... but there are schools and kindies out there that do a little bit of ag, whether they have a chicken or a veggie patch," she said.
Entries, which are free, are due on September 9 ahead of the show on the 28th and 29th.
- More information: Zoe Jones 0422 155 915 or firstname.lastname@example.org.