"Make It Yours" is the tagline for a new campaign being launched by the Murray Bridge council as it asks what the city should look like in four years' time.
Following on from the 2015 "Let's Talk" and 2011 "Imagine Your Rural City" campaigns, the new push will ask residents what they want the growing, changing city to become.
Public suggestions will be shaped into a strategic plan for the local council.
"Murray Bridge is changing," an email sent to community members said.
"We're creating an environment where you can make your own opportunities, make a home, make an investment, and make memories.
"We're transforming the riverfront into thriving community spaces, creating connections with the business district and welcoming new development into our city centre.
"Positioned on the glorious Murray River, our city offers an abundance of land, first-class health and educational facilities, and a large service centre, providing an enviable lifestyle that is ripe for residential development and growth."
RSVPs are due next Friday for a launch event to be held at the town hall on August 7.
More community meetings, events and surveys will follow.
Young people are also being asked to contribute by entering songs, poems, artworks or essays on the theme "what do you think Murray Bridge will look like in 2024?" in a competition.
Entries sent to firstname.lastname@example.org by 5pm on September 27 will be considered for a share in $600 worth of prizes.
The council's previous strategic plan, which ran from 2016-19, resulted in the recent improvements along Adelaide Road, the Murray River Splash festival, the Adelaide Fringe street party, the skate park expansion, the water playground at the pool and new town entry signs, among other achievements.