With an enviable lifestyle, inexpensive land and first-class schools and health facilities, why shouldn't more people want to live and work in Murray Bridge?
Visions of the rural city's future have been revealed at a campaign launch at the city's town hall, aimed at attracting new residents - and investment.
The Murray Bridge: Make It Yours campaign includes a website, investment prospectus and video trailer which highlight the city's current strengths and concept images drawn from plans for the city's future.
While no detailed designs have yet been drawn up for any palm-tree lined boulevard along the wharf or an information centre and restaurant in the shadow of the rail bridge, the video's narrator entices viewers to consider making Murray Bridge their home.
"The city's proximity to the Murray River has shaped our enviable lifestyle, and our vision for the future is driving exciting new developments," he says, mentioning the redevelopment of Sixth Street.
"But it's what's coming next that will herald a new dawn for a great city."
That would mean the four-star, hundred-room Bridgeport Hotel; a "world-class" adventure playground and wetland splash play area at Sturt Reserve; more riverfront restaurants; and ferries which would help visitors access "high-energy water-based recreational activities" at a proposed water sports park, possibly at the eastern end of the old road bridge.
"Now is the time to get involved," the narrator urges.
"This proud community is changing like never before."
"Murray Bridge is open for business."
Mayor Brenton Lewis said Murray Bridge had already become a place people wanted to live, work and play.
"We have land, skills and opportunity in abundance," he said.
"The riverfront is being transformed ... positioned on the glorious Murray River, our city offers an abundance of land, first-class health and educational facilities and a large service centre, providing an enviable lifestyle that is ripe for residential development and growth.
"There has never been a better time to invest in Murray Bridge, and we look forward to what the future holds."
About $1 billion worth of investment had recently been completed in the city, or was on the way, state MP Adrian Pederick said.
"With significant developments such as Gifford Hill, solar energyprojects, the Thomas Foods state-of-the-art meat processing plant at the upgrades to the Bridgeport Hotel and Monarto Zoo, Murray Bridge is changing like never before," he said.
The prospectus also features testimonials from the likes of Ingham's and the Davery Establishment.
- More information: makeityours.com.au.