The Murray River, Lakes and Coorong Tourism Alliance has appointed tourism expert Ian Hill as their new Chairman.
Appointed on Wednesday, September 25, Mr Hill is a nationally recognised and multi-skilled tourism expert.
Murray River, Lakes and Coorong Tourism Development Manager Julie Bates said Mr Hill's appointment would add an impressive level of experience and knowledge to the board.
"We are excited to announce Ian's appointment and welcome a professional of his calibre onto our team. Ian has extensive experience in tourism development, as well as economic growth and investment attraction," Mrs Bates said.
"Tourism in our region is already experiencing exceptional growth and we are excited to see this continue with substantial investment on the horizon in major projects including the $40 million Monarto Safari Park, the $45 million redevelopment of the Bridgeport Hotel and the recent opening of the Bridges Event Centre at Gifford Hill."
Mr Hill's wealth of experience includes his role as former Executive Director of Enterprise Canberra and his current role with as Director of Growth with the Adelaide City Council. These roles have seen him boost local and international tourism and working on high level tourism projects.
Mr Hill said the Murray River, Lakes and Coorong region was well-positioned to expand its tourism offerings and economic growth potential.
"Having grown up nearby in the Adelaide Hills but working in tourism on the eastern seaboard for 13 years it's great to be back in South Australia and supporting one of our most exciting and progressive tourism regions," Mr Hill said.
"This is a region that is on the cusp of significant growth and is set to deliver new opportunities for increased employment and vibrancy. With its close proximity to Adelaide, it's a region that combines a wealth of attractions, from the stunning beauty of the Murray River, to the premium local food and wine, major events and eco-tourism experiences.
"It has the whole package and I'm excited to be able to work with my fellow board members to drive the strategic vision to position the Murray River, Lakes and Coorong as a must-visit destination."