The Murray River, Lakes and Coorong has been recognised as South Australia's best-marketed destination at the state's tourism awards.
The region's tourism alliance received an award in the destination marketing category.
Tourism development manager Julie Bates said it was fantastic the alliance had been recognised for the innovative approach it took in developing its 2019 marketing campaign.
Individual operators contributed to a central fund which was used to produce a shareable video, series "hero" photos, a brochure, blog posts and other content, all under the River Murray, Lakes and Coorong brand.
The award win is one more feather in the cap of the local tourism industry, which Ms Bates said had been growing fast in recent years "in terms of private investment and visitation".
The river boat Proud Mary was also elevated into the SA Tourism Awards hall of fame for winning the specialised tourism services category for the third year running.
Colour Up Karoonda, the lighting of the town's silos, received a silver award in the festivals and events category, while Monarto Zoo did the same in the tourist attractions category.
The awards were presented at a gala dinner at Adelaide Convention Centre on Friday, with a crowd of more than 700 people in attendence.
The winners in more than 25 categories will go on to represent South Australia at a national awards ceremony to be held in Canberra next year.