Christmas festival brings everyone together

With the Christmas season well and truly upon us, the region kicked things off recently with the Murray Bridge Riverfront Christmas Festival; the largest of its kind in the Murraylands.

The festival and parade are all about community. It is coordinated by a subcommittee of the Murray Bridge Business Alliance, supported by Regional Development Australia Murraylands and Riverland and the Rural City of Murray Bridge.

The RDAMR supports the initiative because it understands that it takes community effort to foster community spirit, and that the payoffs from these efforts flow through local economies and lift business and community confidence, which is especially important at this time of year.

According to RDAMR marketing and communications executive Analise Gates, who organised the festival, the showcase would not have been possible without local businesses and community groups sponsoring the event, volunteering their time and energy and working together to promote themselves and the region in a fun and positive way.

The festival supports local initiatives such as The Station by encouraging local young performers to showcase their talent on the big stage during the event and actively encourages businesses to participate as vendors to boost the local economy and encourage business growth.

With a vision to create a vibrant and resilient region and a goal to assist our community organisations to increase capability to deliver value, RDAMR is proud to support this and other business and community events.

RDAMR's staff and many projects are dedicated to driving regional business prosperity and supporting communities through various ventures such as the Murray Bridge Business Alliance.

If you are looking for ways to engage with local businesses who share common goals and support the community, consider joining the Murray Bridge Business Alliance committee. Contact Analise at RDAMR to find out more at info@mbbusinessalliance.com

Ben Fee, ‚ÄčRDAMR chief executive