Murray Bridge will become South Australia's water sports capital under a plan unveiled by a local businessman today.
Wakeboard instructor and Above Board Shop owner Adam Bruce plans to build a cable water sports park right next to Murray Bridge's 1879 road bridge.
Bridge Watersport Park would be the first of its kind in the state: a place where skiers and wakeboarders can grab onto a tow cable and skim around a shallow lake, without creating much wake or noise.
The park would also include a second lake with an inflatable water playground, a shop where visitors could buy food or hire equipment, and solar panels to power the cable mechanism's electric motor.
Up to 20 people would be employed at the tourist attraction during peak periods.
Its biggest appeal would be to families who loved getting out on the water but could not afford their own boat, Mr Bruce said.
"It's all about access and affordability for the kid who doesn't have access to a boat," he said.
"It's going to open up opportunities for waterskiing and kneeboarding to the masses.
"It's something for young people in the town and something to attract young people into the town ... it's going to draw a lot of kids, a lot of parents and a lot of money from around Australia."
Mr Bruce and his investment partner considered several sites, including in Adelaide and on council-owned land upstream of Long Island Reserve, before settling on what is currently a dairy flat on the east side.
They will soon find out if their years of planning will pay off - they have lodged a development application with the Murray Bridge council.
Mr Bruce did not speculate about how long the park might take to build, but said work would start as soon as approval came through.
He declined to put a dollar value on the project.
The concept had remained a closely guarded secret until it was briefly featured in the council's Make It Yours campaign video in August.
- More information: Search for "Bridge Watersport Park" on Facebook.