It has been a long time between haircuts for Joel Brumfield - about four years, he reckons.
But he'll face the loss of his luscious locks this Friday for the World's Greatest Shave, a fundraiser for the Leukaemia Foundation.
The foundation provided extensive support to his brother when he was diagnosed with blood cancer last year, including accommodation close to the Royal Adelaide Hospital where he endured months of treatment.
Tim Brumfield found out about the diagnosis on the anniversary of a third brother's death.
"Tim and his family were in the process of moving to South Australia from Toowoomba, Queensland," Joel said.
"He was feeling unwell, had some tests done, and was quickly admitted to the RAH.
"He went through having chemo daily."
Tim's acute promyelocyotic leukaemia is now in remission, to the relief of his wife, his two young daughters, his brother and the rest of their family.
Joel's fundraising effort had raised $565 by Tuesday, but he hoped for more.
He will face the chop at At What Length at Swanport Plaza, Murray Bridge at 5.30pm on Friday.
At the time of publication, he planned to keep his beard.