Monarto Safari Park has shared a video of young southern white rhino Eshe's horn pushing through, with hopes it will bring awareness to poaching and the illegal animal horn trade.
In the video, the two-and-a-half-month old rhinoceros comes up for a scratch from Monarto Safari Park team leader of works Geoff Brooks.
Geoff shows the skin near the end of Eshe's snout has broken to reveal the beginnings of the horn, which is hoped to grow into one as magnificent as her mother Umquali's.
According to Monarto Safari Park, poaching and the illegal rhino horn trade is "decimating the species".
There are about 10,000 mature southern white rhinos left in the wild, according to the International Union of the Conservation of Nature data, and numbers are on the decline.
There are six of the animals at Monarto - two mature bulls, three adult females, and young Eshe.
Monarto is a conservation charity, and as part of its expansion over the coming years, a rhino sanctuary will be built at the park.
This will allow for more southern white rhinos to be relocated from Africa in 2022.