Alex Morgan scoops Young Entrepreneur of the Year award

PLANNER: Alex Morgan, centre, is presented her award by Minister for Innovation and Skills David Pisoni and Business SA CEO Martin Haese. Photo: Supplied.
PLANNER: Alex Morgan, centre, is presented her award by Minister for Innovation and Skills David Pisoni and Business SA CEO Martin Haese. Photo: Supplied.

Murray Bridge entrepreneur Alex Morgan has been rewarded for her impressive business plan at Business SA's 2020 South Australian Young Entrepreneur of the Year awards.

Held on October 15, the awards recognised the efforts of Business SA's South Australian Young Entrepreneur Scheme (SAYES) Class of 2019.

The 12-month program sees participants receive mentoring, test ideas, develop business plans, and launch their own businesses.

Ms Morgan founded Move Pilates Studio in Murray Bridge and, like many other fitness business owners, had to change her business plan when coronavirus hit and restrictions were put in place.

She took her pilates classes to the digital space in March, hosting classes online so people still had access to their favourite type of fitness.

It was her willingness to embrace digital technology to keep her business running which impressed judges.

"SAYES allowed me to have a business continuity plan in place ready to go to ease the burden of COIVD-19," Ms Morgan said.

"Thanks to the SAYES program I was able to switch my online services on within a week of the shut down and then from there build it up even further."

Her "robust" COVID Plan which was part of her business model was another element which caught the judges' eyes.

The evolved business plan saw a projected growth over a three-year term, and even now her COVID-19 shutdown is over, the online services have increased with demand.

There are now 12 live classes a week, with two every day, plus a library of pre-recorded classes are available on her website whenever clients want to access them, which gives them greater flexibility to exercise.

"A big factor in keeping our virtual classes is to provide additional movement to our in-studio clients," she said.

"We have some members who live 20 to 30 minutes away. Our virtual platform provides them with a medium to get additional movement into their week without travelling each day."

She said now she has clients not only from across South Australia, but also New South Wales, Victoria, and even Scotland.

Minister for Innovation and Skills David Pisoni congratulated Ms Morgan, the other award recipients, and all participants in this year's SAYES program.

Other award winners were Sam Ackland for Young Entrepreneur of the Year, Claire Robinson for Business Growth Award and Andrew Russo for Mentor of the Year.

"Young entrepreneurs, with their innovative ideas, risk taking, and ambition are more important than ever as South Australia seeks to bounce back from COVID-19," Mr Pisoni said.

"We look forward to seeing their businesses grow from strength to strength over the coming years."

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