South Australia's Regional Event Fund given million-dollar boost

CHEERS: Regional tourism events will play a crucial role in the recovery of the state's visitor economy following the roll out of an extra $1 million in funding. Photo: File
CHEERS: Regional tourism events will play a crucial role in the recovery of the state's visitor economy following the roll out of an extra $1 million in funding. Photo: File

Regional jobs are at the forefront of a state initiative which aims to assist new and innovative events held in SA communities, plus grow existing ones, following the announcement of an additional $1 million.

On Sunday, Premier Steven Marshall highlighted a 50 per cent boost in funding to the Regional Event Fund while at Paracombe Wines in the Adelaide Hills.

The wine site is one of the participating venues in the Adelaide Hills' iconic food and wine celebration, Crush Festival, which is supported under the initiative.

Premier Marshall said the extra boost is in response to helping SA communities recover from the impacts of COVID-19.

"We are putting our money where our mouth is when it comes to creating jobs and boosting regional tourism," he said.

Importantly, he shared that new data shows 48 per cent in every tourism dollar is spent in SA regions, highlighting that regional tourism plays a key role in the recovery of the state's visitor economy.

"This million-dollar boost for regional events aims to keep that momentum going well into 2021 and beyond and is exactly what the industry has told us they need to attract more visitors across more events throughout the entire year, and importantly - get more people into work."

Further events currently assisted under the fund include the Bay to Birdwood, Coonawarra Cabernet Celebrations in the Limestone Coast and the statewide SA Living Artist Festival.

The 2021-22 Regional Event Fund has four categories:

  • Significant Event Funding (from $50,000) - up to three years' funding for new large-scale signature events that have the potential to be nationally or internationally significant and which provide substantial visitation, media and profiling opportunities and economic impact for South Australia.
  • Established Event Funding ($20,000 to $50,000) - up to three years' funding for events that can demonstrate a strong track record of growth and a strategy for event innovation
  • Development Event Funding ($10,000 to $20,000)- up to three years' funding for events that demonstrate potential for growth and development
  • Emerging Event Funding ($5000 to $10,000) - up to two years' funding for events that are 1-3 years young, with a focus on smaller community events.

Applications to the funding category will be accepted year-round, with handouts available from July 1 2021.

All other categories will have two intake rounds, with round already open and round two opening in August 2021.

The funding rounds in 2021/22 will support events held from September 1 2021 to August 30 2022.

The new Regional Event Fund also covers a range of funding uses such as the engagement of short-term specialised personnel, hire of temporary infrastructure, strategic plan development and marketing costs.

Criteria and funding guidelines are available at: www.tourism.sa.gov.au/support/regional-event-fund.