In the exceptionally inviting Bridgeport Hotel, the South Australian Tourism Commission Board (SATC) met in Murray Bridge and discussed the endless possibilities of the region.
An annual SATC Board meeting was held at Bridgeport Hotel on Wednesday, November 24 and afterwards there was also an industry function held.
South Australian Tourism Commission CEO, Rodney Harrex said that the Bridgeport keeps getting better each time he returns.
"The SATC hold several regional trips a year and we also saw it as an opportunity to go see and experience this amazing piece of infrastructure that has developed, the Bridgeport Hotel," Mr Harrex said.
"I've been to the hotel several times here personally with family, I absolutely love it here. It's amazing to have such an outstanding piece of infrastructure in the Murraylands region.
"We held our meeting out on the balcony with a wonderful view of the river. It really brings the river in and immerses you with the views inside and out."
2022's Summer is looking great and it will look to lead us into a very strong position.Rodney Harrex.
As the industry caught up, they discussed the tourism industry in the Murraylands region.
"In the year to March the region was performing at a worth of $130,000,000," Mr Harrex said.
"There's no doubt with everything in the region, we heard from the industry that forward bookings are looking strong.
"With the Australian Super Bike Championship next weekend, Monarto Zoo, Bridgeport Hotel and the Tourism Industry Development fund which aims to support improvement in accommodation at the Murray Bridge Tourist Park.
"It's all very encouraging and importantly we've opened up to South Australia's most important domestic markets. Pre-COVID, NSW and Victoria accounted for 70% of our domestic spend.
"For us, that's worth 1.8 billion to the visitor economy and they are incredibly important to our state."
With an appetite for domestic tourism, the Murraylands is a region that will be sure to benefit from the borders re-opening.
"Web traffic to Southaustralia.com from Victoria has climbed 50%," Mr Harrex said.
"Indicators are very strong for domestic tourism. We know SA people have been very open to exploring the state. May this year saw a 111% improvement of what May 2019 was.
"There is definitely an appetite there. Overall, the feedback we received from the industry was very bullish.
"2022's Summer is looking great and it will look to lead us into a very strong position."