The future experiences of the Murraylands and surrounding areas will be in the palms of peoples' hands in the near future.
40,000 copies of the region's new visitor guide will be distributed across Australia showcasing the the Murray River, Lakes and Coorong's (MRLC) iconic landscapes, waterways, dark skies.
The 2022 MRLC Visitor Guide forms part of the region's 2021-22 Major Campaign and comes fresh off the back of winning the South Australian Tourism Award for 2021's best destination marketing campaign.
MRLC Tourism Development Manager, Bill Nehmy has led the project, and believes this guide is the best one yet.
"Already we have reached an estimated one-million-plus people through digital, television and radio marketing, and now we're looking forward to boosting these numbers again as we target those travellers keen to get back and see the best of SA, and inspire them to stay longer in our region," Mr Nehmy said.
"There's a lot that goes into the planning and development of a campaign, and booklet like this. What we have delivered is an exceptional promotional tool that provides an insight into our region's highlights.
"Launching our visitor guides is one of the best parts of my job, because it reminds me of all the incredible variety of offerings we have right here, less than one hour from the Adelaide Airport.
"I honestly believe that with the continuing development of exciting tourism experiences in our region, and the fantastic people who run them, we are home the region people never knew they needed to visit in 2022."
The booklet, combined with campaigns on several media platforms will collectively reach millions of people across Australia.
MRLC Tourism Alliance Independent Chair, Ian Hill said the release of this visitor guide was a milestone for our growing region, as it showed off major tourism investment from the past five years.
"This region is full of authentic, unique, hands-on tourism experiences that I know the rest of Australia is ready to come back and explore, so this new visitor guide could not be launching at a better time," Mr Hill said.
"Our major campaign, championed by this visitor guide, will ensure that when people are on the road, or in the air, on their way to South Australia again in the coming weeks and months, they have a first-class publication which offers them all the reasons to stay here longer.
"The (MRLC) has tourism assets like nowhere else.
"People can spend the morning floating down the Murray River, the days exploring the Coorong wildlife and the nights looking up at the River Murray Dark Sky Reserve.
"Our visitor guide showcases all of this and more, and provides a strategic and collaborative approach to achieving real results for our tourism economy now, and into the future."
The significant investment from the region means that the visitor guide has extended from 24 to 36 pages, and increased its print run by 10,000 copies.
The booklet is not only being launched in print, but also has a home on themurrayriver.com website in the form of an interactive digital flipbook.
This means that people who can't find a hard-copy, can simply look online, or download a version to travel with.
The best part about the digital version is that people can click through to local itineraries, maps, events and experience websites - providing them the perfect tool to inspire their holiday.
Anyone interested in finding out more about the Murray River, Lakes and Coorong tourism region should download the new visitor guide at: www.themurrayriver.com/visitorguide
Otherwise, those on the road can pick up the new booklets from Visitor Information Centres in the coming weeks.